Our competitive intelligence solution gives our clients an advantage over competitors. We conduct an
integrated analysis of data on both consumers and competitors as well as key trends and drivers of competition within the market place. While our services has been traditionally based
on competitive analysis for website and search engine marketing planning this solution can now entail market research and full external competitive analysis and reporting.
Website & Search Engine Marketing Planning
Our Competitive Intelligence solution was originally used by our clients to gather information on consumers and competitives when planning how to build or improve
their websites. The Competitive Intelligence solution is also used by clients to find and attract consumers using Search Engine Optimisation (free Google listings) and Search Engine Marketing solutions like Google Adwords.
Market Research
Today technology and a deeper unerstanding of psychological and marketing concepts allows us to perform research and analysis on customer behaviour and motivates
that can give clients deep and power insights into the consumers mindset and behaviours which will determine price elasticity, consumer choice and purchasing patterns and behaviour.
Many of our clients have been able to reposition themselves and their marketing based on these insights to achieve superior levels of both sales revenue and profitability.
Competitive Analysis
Recently we have had clients approach us to perform analysis and conduct research into their competitors behaviour. We generally recommend our clients conduct a holistic internal and external analysis of their business environment so they are fully informed and we have developed a strong methodology around this based upon best practice in this area.
We have also done reports on pricing, positions and purely external analysis reports for our clients.
Need more information? Please Contact Us on 07 3077 6400 or submit a Request for Services.